Traditional TV Networks vs OTT Services: The Shift of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks a

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